Hi, I’m Sass.
Willow Creatives is the evolution of everything I’ve lived, built, burned down, and rebuilt better.
With over 15 years of experience in the online sphere, hitting 7 figures, and building a team of more than 50 VAs, I know what it takes to effectively scale and manage a thriving business.
I build brands, businesses, and backend systems for 6–7 figure coaches, healers, and spiritual entrepreneurs who are here to do meaningful work and scale it without burning themselves to the ground.
My work blends strategy with intuition, structure with soul. I don’t just do copy and design. I run operations. I build teams. I clean up chaos. I create systems that actually support the life you’re trying to live.
I’ve been in this game for over a decade and a half. Long enough to know that pretty branding without solid backend is just lipstick on burnout. And that real alignment shows up in your numbers, your nervous system, and your calendar.
My Approach
Work from home is yesterday’s news.
Work from anywhere is how FREEDOM actually looks.
And yes, it’s the new luxury.
What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead. What sets us apart isn’t just our process—it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.